Think about Aspiration AI — you are thumbing your way through the deprivation of information overload. And you click on an article titled, “The Ultimate Guide to Mountain Biking.” Reading with excitement about this thrilling sport so you can start to understand the details, After seconds, your spirit turns into dispirited. The article is a thorough discussion on technical gear comparisons and advanced riding techniques, etc. You must be a newbie, not an expert! This is the absolute worst thing you could of spent your time on.
Our Use of AI to Personalize Content Based on Stages of The Buyer’s Journey
This case-in-point sends a clear message about the importance of knowing how your buyers journey to a purchase. This is known as the buyer’s journey in marketing. The journey naturally starts with a customer becoming aware they need something to the point when they decide to purchase that thing. This journey has three main stages;
Awareness: Customers only become aware that they have a potential problem. They are educating themselves and seeking information to find out what their options are.
Interest: They now have possible answers (which include yours!) They [are weighing] options, comparing features, and seeking information that supports their decisions.
Decision: In this head the customers make the decision to purchase. They are after reassurance that your solution is right for them.
It can also be a bit intimidating to generate the type of content needed to capture your audience at every stage. You need to understand their wants, needs and even writing challenges. But fear not! This is where Artificial Intelligence (AI) comes into the picture.
This is how AI-powered content transformation function:
Analyze: Plug your old content into an AI engine The language, tone and structure are analyzed by the AI to know what message at its core.
Customize: According to the stage of the buyer´s journey, AI adjusts your content. It customizes it to newbies, contrasts choices, or showcases your USP.
Implement: This is where you deliver the message to who hedge stakeholders that need it, based on your strategy.
Now, think about turning that generic mountain bike article into 3 sell-worthy pieces, whether it be an amuse where you attract new riders, a compare read on various bikes or vlog types for the undecided reader and a put-together blog post, podcast or broadcast on why your model is the best.
