Comfort and performance are key in the world of running. Runners are always seeking out the perfectly cushioned, supported and responsive shoe. Introducing the Swiss brand, On Cloud is a game-changer when it comes to running shoes.
The Birth of On Cloud
Launched in 2010 by Olivier Bernhard, David Allemann and Caspar Coppetti – a trio of friends whose collective experience spans from professional athletics to retailing excellence. The three wanted to develop a running shoe that would provide an unparalleled experience – the sensation of ‘running on clouds. They wanted to create a running shoe with soft landings and explosive take-offs on every run – making the run an even better one each time.
The CloudTec® Technology
One of the main features that define On Cloud shoes is their patented CloudTec® technology. This unique sole is made of hollow pods called clouds, which compress & adapt to your step providing a cushioned landing and firm take-off The output is an augmented running experience where you can run more relaxed and cause less damages in the body.
While CloudTec® technology offers an unrivaled level of comfort, make no mistake about it: this is all-out performance tech! Those clouds are in position [at] key areas allowing for a stable and supported ride where you need it, while still letting your foot flex naturally. The shoe is the result of this labor, and it not only feels good on your feet but also improves performance making amateur runners as well as serious competitors like these shoes.
A Commitment to Innovation
The intense drive to innovate – even when it involves pushing the boundaries of footwear technology further-will always be what sets On Cloud apart from other brands. Its designs are a regular collaboration with athletes and scientists to better things or design new fabrics. This dedication to research and development has resulted in a number of chart-topping models, designed with specific tanker types in mind.
Sustainable Practices
Although they prioritize performance, On Cloud is also dedicated to sustainability. The company is committed to having the smallest environmental footprint possible and as such, they use sustainable materials in a low-waste workplace. They are, for example using recycled materials when creating their shoes and packaging – they are continually researching ways of reducing waste and carbon production.
The On Cloud Community
On Cloud has made a devoted following of runners who wont run in any other running shoes. Runners of all kinds, from casual joggers to elite athletes have welcomed On Cloud for the comfort support and durability it offers along with style. The increasing demand for the brand stands as a proof to its varied coverages of clientele under the domain running.
Conclusion
The bottom line is…On Cloud really changed the game of running shoe with its new proprietary technology, CloudTec® and high quality build. Through offering both comfort and performance, On Cloud has established a new paradigm of plant-based running that pushes the boundaries of what runners should expect from their footwear. No matter if you run marathons or do not more than a occassional short distance after work on the block, On Cloud shoes can help you to run much further and faster; in all out comfort as though your feet will be touching clouds.
